2022-02-22
In store layout of supermarket chains / convenience stores
The layout in the store should be reasonably arranged according to the type of chain supermarket / convenience store, the number of employees, the number of business varieties, seasons and business development. At the same time, their common requirements are: to facilitate the handling and storage of goods and give full play to the use efficiency of various equipment; It can facilitate employees and improve service efficiency; Maximize customer convenience in shopping. In short, the design of reasonable store layout should be based on the following principles:
It clearly reflects the characteristics of our products
No matter what kind of stores, they should reasonably distribute goods, especially the side near the store door is the place where customers go in and out the most frequently. They should arrange a wide range of goods and be colorful, so that they can not only inspire customers' material needs, but also facilitate customers' purchase.
Convenient for customers to purchase
Operators should arrange the commodities with large sales volume, popularity, low price and colorful colors at the counter near the door. They should set the commodities with complex colors and varieties, which need to be carefully selected and the commodities with high price in the depths of the store, place the commodity types associated with consumption adjacent to each other and connect with each other, so as to provide customers with convenient conditions for purchasing and selecting commodities.
Highlight key commodities
The key commodity categories reflecting the business characteristics of our store should be located in the place with sufficient light as far as possible. If a new commodity needs to be tried on the spot, the part where the commodity is sold shall be connected with the location of service facilities to facilitate customers' trial or function display.
There is enough space for customer activities
Make shopping activities convenient, including not only the space for on-site performance and operation demonstration, but also the convenience of activities such as selection, payment and settlement.
We should be able to disperse customers evenly
The operator shall reasonably allocate the placement of goods according to the size of the store, the number of transactions, seasonal changes and purchase and sales laws, so that customers can be evenly dispersed after entering the store and avoid uneven busy and idle.
Proper adjustment, frequent replacement and frequent renewal
The layout of chain supermarkets / convenience stores is not fixed. It usually needs to be adjusted appropriately according to factors such as seasonal changes, festival activities, business scope and commodity structure adjustment. We should always change and renew, and always keep novel and moving.
